Mobile Cloud Services' Revenues to Reach $6.5 Billion by 2016

The likes of Amazon, Apple and Google all announcing major cloud computing/telecoms investments will 'galvanize the growing market for consumer cloud mobility services' and result in revenues reaching $6.5 billion per year by 2016, according to a report from Juniper Research.

The launch of Amazon's Cloud Drive and Apple's iCloud storage services indicates a shift in cloud services focus from social networking to consumer music/video storage and acquisition services. Juniper says that such services "are expected to gain rapid traction with substantial adoption over both smartphones and tablets."

Mobile social media services should benefit as well, however, as service providers, such as Zynga with Farmville, try to develop revenue streams based on virtual goods.

The increasingly competitive cloud storage space, in isolation, is unlikely to yield substantial returns over the longer term, bundled storage and security solutions are a key growth area, according to the report.

"The handset is now the repository -- in many cases the sole repository -- for data such as photographs, videos, address books, games and music; when the device is lost or stolen, that data may be irreplaceable. Hence, the facility to offer remote back-up becomes increasingly attractive," commented report author Dr. Windsor Holden.

Additional findings found in Juniper's "Mobile Cloud White Paper" include:

  • Enterprises need to develop policies to cover the use of consumer smart devices in the workplace
  • Cloud offers network operators the opportunity to develop double-sided revenues from PaaS solutions for enterprise and consumer markets
Written by Michael Standley at 00:00
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