Marketing Services

CHR Solutions provides telecom clients with responsive service and sound, cost-effective solutions to their marketing needs. The range of services encompasses research, planning and implementation delivered by a rural telco industry insiders and marketing experts. Click here for telco-specific programs.

CHR Solutions also offers industry experts with a broad range of marketing experience, ranging from message development to media training to crisis communications to complete product/service launches. This includes extensive international experience and market/culture understanding.

Benefits

Many technology-based companies lack strength in marketing, expecting products to virtually “sell themselves” once available.

Using CHR’s marketing experts helps to fill the gaps in marketing and communications to more quickly generate profitable revenue.

Approach Experience

All programs are customized based on your needs and experience. Generally speaking, both “tops down” and “bottoms up” approaches are utilized to gather relevant company, product and market information. External research may be commissioned as needed. The resulting data is analyzed and synthesized, resulting in a report with recommendations to the management team.

Detailed marketing strategies and communications tactics are then developed. Implementation can be turn-key or a la carte.

+ Marketing Services Overview

  1. Customer “experience” and affinity marketing programs
  2. Key message workshops
  3. Media training for executives and spokespersons
  4. Crisis communications planning/testing
  5. Marketing strategy development and implementation
  6. Public relations program development
  7. New product/service launches

+ Experience

  1. Program development and the domestic implementation a global cell phone company’s affinity/experience program
  2. Executive media training and message development for one of the world’s leading semiconductor companies