Marketing Services
There are numerous factors that contribute to a company’s ability to effectively compete in the marketplace. While Market Strategy includes the analysis, research, planning and execution related to marketing, CHR’s offering provides telcos with support in all areas of commercial operation.
These areas of expertise include:
+ Strategic Planning Services
With ILEC and CLEC experience and a clear comprehension of financial, regulatory and competitive telco environment factors, CHR offers a unique level of understanding of a company’s evolving needs. Strategic Planning involving business development, product development, competitive analysis, interconnection, billing strategies and internal process and procedure development is available for staff or board level sessions.
+ Product Development/Launch
With a thorough understanding of the details involved in successfully bringing a product or service to the point of public consumption, plus years in the trenches actually leading successful product launches, CHR can provide everything from basic support to turn-key products.
+ Staff Training
Whether it involves bringing new staff up to speed with terms and technology, prepping existing staff for product/service launch, creating a renewed focus on customer care or transitioning staff to a more competitive culture – this often overlooked area is vital to the continued success and service differentiation of rural telecommunications providers.
+ Competitive Culture Development
At some point in time, most telcos face the challenge of encouraging the development of a more competitive culture within their organization. CHR is positioned to offer strategies and solutions to help staff progress from a utility mindset to a market driven mindset.
+ Marketing Services
CHR can provide assistance from concept to completion in all aspects of marketing including research, planning, design, branding, bundling strategies and pricing.
+ Operational Procedures/Policies
From service order flow to pay-for-performance compensation programs, from departmental restructuring to employee assistance programs, there seems to be no end to the operational issues telco management faces. CHR provides companies with assistance in all areas of commercial operations, including human resources.
